Start. Audit & Strategy
A paid diagnosis. In seven to ten days you get an honest picture of where your marketing actually stands, a one-page positioning document, and a month of content mapped out — all before anyone spends a cent on advertising.
- €500One-off fee
- 7–10Working days
- 2Competitors analysed
- 12–16Content themes
Five things land in your inbox
Everything is written down and handed over. Nothing lives only in someone's head or in a call recording.
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Express audit — site, socials, Google Business Profile
Structure, speed, mobile experience, conversion paths, how your profiles read to a stranger, and whether anything is being measured at all. Plus a teardown of two direct competitors: what they say, where they post, what they are visibly spending on.
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Positioning on a single page
Who exactly you are selling to, what the offer is in plain language, and three to five key messages that everything else is written against. One page — because a positioning document nobody reads is worth nothing.
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A month of content, planned
Twelve to sixteen themes with working headlines and the format each one should take — post, carousel, story, short video, article. Enough to hand to any competent producer, including us.
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Google Business Profile set up properly
Created or claimed, categories and services filled in, hours, photos, description and the review flow. For a local service business this is often the single highest-return hour of the whole engagement.
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Findings presentation + a one-hour call
We walk you through the conclusions, argue about the ones you disagree with, and agree what the first three moves should be. You keep the deck.
- Content production. No posts, no video, no design work. This package plans what to make, it does not make it.
- Advertising. No campaigns are built or launched, and no ad budget is spent.
That is the point. This is sold as a diagnosis. Once you have it, either you execute the plan yourself, or you move on to Management or Growth, where the €500 is folded into month one.
Seven to ten working days
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01
Kick-off & access
A 30-minute call, then read-only access to your site analytics, ad accounts and profiles. We also ask for anything you have already tried, including the things that failed.
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02
Audit & competitor teardown
The heavy lifting: your three surfaces reviewed against a fixed checklist, then two competitors mapped the same way so the comparison is like-for-like.
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03
Positioning & content plan
The one-pager gets drafted, tested against the audit findings, then the content calendar is built from the messages that survive.
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04
Google Business Profile & handover
Profile finished, deck delivered, one-hour call to walk through it and decide the first three moves.
Who this is for
A good fit if…
- You have been posting or advertising without a plan and can't tell what worked
- You're about to hire an agency and want an independent baseline first
- You have an in-house person who needs direction, not replacing
- You are a local service business and Google Business Profile is neglected
Probably not if…
- You need posts published next week — start with Management instead
- You already have a current positioning document you trust
- You want a report to justify a decision that's already been made
Buy the diagnosis before you buy the cure.
€500, seven to ten days, and a written plan you own regardless of what you decide to do next.